At the top of the consumption pyramid, luxury is no longer associated with ostentation or visibility. For an audience that already has access to material goods, value becomes time, comfort, and access to carefully curated, well-planned, and above all, exclusive experiences. It is the intangible benefits that make the difference: reservations at the best times in a sought-after restaurant, easy access to hotels, invitations to events that are outside the conventional circuit.
In the competition for this extremely demanding audience, C6 Bank has just launched the new World Legend Mastercard in the Brazilian market, a category positioned above the Black card and designed to redefine the concept of a premium lifestyle. Brazil is the first country in Latin America to receive Mastercard's most exclusive card, and C6 Bank is the first financial institution to issue the new card.
“Being the first Brazilian bank to offer World Legend demonstrates the care we have for this client who has very specific demands and seeks an experience that goes beyond the credit limit,” says Igor Rongel, head of investments and private banking at C6 Bank. “More than a payment instrument, the card is a relationship asset, designed for an audience that values extraordinary experiences.”
“The launch of the World Legend Mastercard in Brazil marks a new level in our strategy for engaging with ultra-high-net-worth individuals, going beyond the card itself to offer curated and memorable experiences. The arrival of the first issuer to the market in 2025 reinforces our commitment to bringing to the most discerning consumers a combination of benefits that connects the best of Brazil and the world,” says Marcelo Tangioni, president of Mastercard Brazil.
The new card, named C6 Graphene World Legend Mastercard by the bank, arrives in the country with an unprecedented selection of global experiences and benefits in travel, gastronomy, and entertainment. At C6 Bank, the card will only be offered to C6 Graphene clients, a segment that serves the bank's highest-net-worth clientele, with investments starting at R$ 5 million.
C6 Graphene, C6 Bank's private banking service, was launched in 2024 with the aim of offering efficient service, with real-time problem resolution, 24 hours a day. In addition to the global benefits of the World Legend category, the card incorporates features already valued by the bank's customers, such as an advantageous points program, expanded access to international VIP lounges, and integration with a sophisticated range of services and products.
This segment offers special conditions for clients to invest in assets in Brazil and abroad, with better rates and exclusive products, earning 4.5 points per dollar spent on credit (on domestic or international purchases), and a free credit limit (dynamically adjusted according to each client's needs).
Advantages of the C6 Graphene World Legend Mastercard
One of the main differentiators of the World Legend Mastercard is access to exclusive experiences. Global research by Mastercard revealed that 59% of high-end consumers prefer to invest in experiences rather than material goods, prioritizing memorable moments such as travel, gastronomic visits, and quality time.
Holders of the new card will have access to a range of benefits, such as priority reservations at Michelin-starred restaurants, including DOM, Maní, Fame Osteria, and Tangará Jean-Georges. In addition, the card offers access to over 1,300 VIP airport lounges via LoungeKey and to the new gastronomic and wellness space “Taste of Priceless,” recently launched at Guarulhos Airport, exclusively for Mastercard World Legend holders, with a menu designed by Michelin-starred chef Alex Atala to offer tranquility and sophistication before boarding.
In the travel sector, the card offers flexible check-in and check-out at high-end national and international hotels. In Brazil, this list includes names such as Palácio Tangará, Copacabana Palace, Unique, Clara Artes (Inhotim), and Pousada Maravilha (Fernando de Noronha). Customers also have access to a special selection from the online hotel booking platform Teresa Perez Collection.
Art and culture are also part of the offering. Cardholders and their families will have access to an exclusive art advisor through a partnership with the Nara Roesler Gallery. This professional can provide guidance on purchases, sales, and contemporary art experiences. The package also includes preferential access to international art fairs such as Art Basel Miami and Paris, SP-Arte, and Tefaf NY, as well as guided and immersive museum visits, even outside of regular hours. The product also incorporates premium concierge services, reinforcing the proposition of serving an audience for whom perceived value lies in experiences and exclusive service.