There's a question that no consumer asks, but which increasingly defines the financial experience of millions of Brazilians: who is behind this?
Behind the story of the gym that secured funding for its renovations using the very platform it uses to attract students. Behind the story of the customer who pays for a cell phone in 21 installments at the store, without a credit card, without leaving their current situation. Behind the credit that appears at the right time, in the right place, as if it had always been there.
What these operations have in common is a layer that the end consumer never sees: the technological and regulatory infrastructure that allows non-bank companies to operate financial services with scale, security, and compliance.
This growth reflects a structural phenomenon. Companies from sectors completely different from finance have begun to see credit not as an accessory product, but as a lever for revenue and customer loyalty within their existing sales processes.
The challenge is that operating with credit requires regulation, technology, risk management, and capital—a structure that most of these companies don't have and don't want to build from scratch. It is in this space that QI Tech operates .
Their platform natively integrates the entire journey of a financial transaction: onboarding, fraud prevention, credit analysis, CCB issuance, Pix, assignment of credit rights, FIDC management, within an environment regulated by the Central Bank and the CVM, and with 100% proprietary technology.
QI Tech serves over 700 companies in sectors ranging from retail to telecommunications, from digital platforms to investment fund managers.
And the company has just reached a new milestone in this movement: 27.4 million unique CPF numbers (Brazilian taxpayer ID numbers), more than 25% of the country's economically active population, have already accessed some credit product made possible by its infrastructure. That's one in four Brazilians of working age.
Four months ago, the company had released the previous figure: 21 million, equivalent to 20% of the economically active population. "At QI Tech, good news gets old quickly," summarizes Pedro Mac Dowell, CEO and founder of the company.
Vivo's case illustrates how this model works in practice. With QI Tech's infrastructure, the operator launched Vivo Pay Crediário, a product that allows financing of electronics in up to 21 installments directly in the network's physical stores, following the Buy Now, Pay Later logic.
The product can be used as a primary means of payment or combined with a card, expanding access to credit in retail. QI Tech facilitates the entire journey, from origination to assignment: banking via SCD (Credit Direct to Consumer), collection, and administration of the FIDCs (Investment Funds in Receivables) that guarantee the funding and scalability of the operation.
Vivo Pay generated R$ 426 million in revenue from financial services and had granted more than R$ 1.2 billion in credit since 2020.
In 2025 alone, more than R$ 57 billion in credit operations were originated by partners using QI Tech's infrastructure.
The same principle applies in completely different markets. Wellhub, a corporate wellness platform that connects companies to partner gyms and studios, identified that a large part of its network could not access credit in the traditional system under conditions compatible with the reality of the sector.
A conventional bank cannot assess the risk of a gym with the depth that someone operating the entire ecosystem can. With QI Tech structuring the operation, Wellhub launched "Financial Solutions by Wellhub" and a R$100 million FIDC (Investment Fund in Receivables) to finance its network's businesses, with administration, custody, and registration of commercial notes entirely handled by QI Tech's infrastructure.
These movements happen on a large scale. QI Tech serves more than 700 companies in sectors ranging from retail to telecom, from digital platforms to investment fund managers. In 2025 alone, more than R$ 57 billion in credit operations were originated by partners using its infrastructure.
The company leads the ANBIMA ranking in FIDC management, with R$ 175 billion in net assets, positioning itself as a structural component not only of the credit market, but also of the Brazilian capital market.
The 27.4 million CPF numbers represent the cumulative measure of this transformation. And that number, at the rate QI Tech is growing, is already becoming outdated.
