SinalOn is starting to gain traction in a segment that is still nascent in Latin America, but which already moves billions globally: forecasting markets. The company seeks to transform collective perception into market intelligence, positioning itself at the intersection of data, technology, and social behavior.
Industry estimates indicate that the global prediction markets market already exceeds US$30 billion, driven primarily by established platforms in the United States and Europe. In Latin America, the absence of structured players creates a strategic opportunity that SinalOn intends to capture.
“The region combines high digitalization, intense engagement in topics such as politics, economics, and sports, as well as a very active culture of opinion. What is lacking are tools capable of transforming this volume of perceptions into actionable intelligence,” says Sandro Santos, founder of Group Input SA, the technology holding company responsible for developing SinalOn.
The company believes that countries like Brazil, Mexico, Argentina, and Colombia should lead the adoption of this model in the region, as the demand for more sophisticated tools for interpreting trends and collective expectations grows.
Infrastructure and business model
SinalOn already operates with a technological infrastructure that includes a market engine, order book, and dynamic pricing mechanisms. The revenue model is initially based on fees for transactions made on the platform.
In the medium term, the company plans to expand monetization by selling aggregated data and insights to institutional clients, such as funds, companies, and consultancies, interested in anticipating market movements and social behavior.
Sandro Santos, founder of Group Input SA, a technology holding company responsible for the development of SinalOn.
Growth strategy
The expansion strategy involves capturing high-attention events — such as elections, economic indicators, and major sporting events — where the formation of expectations tends to be more intense and valuable.
With a focus on technology, compliance, and regulatory adaptation, SinalOn seeks to position itself as one of the first structured forecasting market platforms in Latin America, at a time when the debate about the use of these tools is beginning to gain traction among regulators and market participants.
The company's thesis is that, by consolidating scattered data into market signals, prediction markets can evolve from an experimental niche into a new layer of economic intelligence in the region.