Vivo announced on the morning of Friday, March 27th, a change in its CFO position. Effective April 2nd, the role will be filled by Rodrigo Rossi Monari, who was previously the company's financial director. He will now report directly to CEO Christian Gebara .

Monari has worked for the Spanish group Telefónica, which controls Vivo, since 2000, always focusing on finance, strategic planning, and M&A operations.

He worked on the team of David Melcon, CFO of Vivo since 2016, who will now occupy the same position at Virgin Media 02, a telecommunications company in England controlled by Telefónica and Liberty Global.

Throughout Monari's career at Vivo, as CFO, he led one of the company's most emblematic projects: the first issuance of R$ 3.5 billion in debentures in 2022, linked to ESG commitments.

At the time, the operation was structured with indicators linked to the reduction of greenhouse gas emissions and the promotion of diversity, with goals aimed at increasing the presence of Black people in leadership positions.

The new CFO holds a degree in Business Administration from FGV-Eaesp and an MBA in Finance from Ibmec. Monari also participated in international executive training programs, including the Global Management Programme, conducted in partnership with IESE Business School.

During his time with the Spanish group, he led key areas such as treasury, capital markets, financial planning, controlling, risk, credit, and billing.

The choice of Monari, an experienced company executive, to fill the CFO position follows Vivo's strategy of promoting internal executives who have contributed to increasing the company's efficiency and results.

In 2025, Vivo recorded net operating revenue of R$ 59.6 billion, a 6.7% increase over the previous year. Net profit for the period was R$ 6.2 billion, an 11.2% increase over 2024.

Last year's EBITDA was R$ 24.8 billion, an increase of 8.5%. The company ended the year with 116.7 million accesses. Of these, 103 million were mobile service accesses, with 716 municipalities covered by 5G technology. The company finished the year with 7.8 million customers connected via fiber optics, a 12% increase.

Since the beginning of 2026, VIVT3 stock has accumulated a 22.6% increase in value on the B3 stock exchange. Vivo is valued at R$ 129.6 billion.