After a period marked by high interest rates, pressured inflation, and subdued consumption, the year 2026 appears more favorable for Brazilian retail. In Janela de Mercado , a NeoFeed program that gives voice to leading fund managers and sell-side and buy-side analysts, Danniela Eiger, head of retail at XP, assesses that the beginning of a Selic rate cut cycle should favor consumption through different channels.
According to her, lower interest rates encourage banks to grant credit and reduce families' resistance to taking out loans, increasing the circulation of money in the economy. At the same time, the fall in interest rates reduces the opportunity cost of keeping resources invested, encouraging some consumers to direct income towards consumption.
The situation also becomes positive because of the higher income tax exemption bracket, benefiting those with a monthly income of up to R$ 5,000. This measure generates incremental income in the short term and becomes part of the recurring budget over time.
Against this backdrop, the expert selects the six best-positioned stocks in the sector for 2026. Watch the video to find out which companies they are and the reasons for optimism about these stocks.
