Porto Serviço draws inspiration from Netflix to expand beyond the group's 18 million customers.

Created exactly two years ago, Porto Serviço was the latest chapter written in Porto 's script towards other revenue streams beyond insurance. And to inaugurate its "third season," it is seeking inspiration in the streaming model, pioneered and consolidated by companies like Netflix.

This new story begins to unfold this Wednesday, December 10th, with the launch of six annual subscription plans. With these plans, users can digitally purchase bundles of various services – from cleaning water tanks and mattresses to charging batteries and checking up vehicles.

“We are investing in the logic of digital signatures so that the client has predictability in their budget and ease of purchase and use,” says Lene Araújo , CEO of Porto Serviço, to NeoFeed . “And the rationale is to work across our entire portfolio, which is not limited to Porto's 18 million clients.”

There are plenty of "fish" to be caught in this aquarium. In addition to the 18 million customers in Porto's ecosystem, this universe includes the offering of B2B2C services, through partnerships that Porto Serviço maintains with companies such as retailers, automakers, home centers, and financial institutions.

A third front, that of B2C, completes this package. It involves users who have no relationship with Porto. In addition to the balance of additional services contracted by the group's clients, with modalities that are not included in their policies, a good part of them even more restricted to emergency services.

“This digital model will allow us to properly explore all these profiles without increasing customer acquisition costs,” says Araújo. “Whether it’s for existing Porto customers to expand their consumption of services, in terms of convenience and maintenance, or for those who are not yet customers to be able to experience these offers.”

With plans available through the company's website, app, or WhatsApp, the options involve 12 annual installments – Porto Bank credit card customers receive a 20% discount. There are four options in the residential segment, with monthly payments ranging from R$ 39.90 to R$ 184.90.

In this vein, the services offered range from electrical, plumbing, locksmith, and help desk services to cleaning water tanks, air conditioners, upholstery, and mattresses, as well as preventive maintenance for gas heaters, waterproofing of sofas, and maintenance of glass shower enclosures.

The two plans in the auto segment have installments of R$ 89.90 and R$ 99.90. Here, the portfolio includes services such as vehicle removal, battery charging, locksmith services, and passenger transportation, in addition to complimentary services such as vehicle check-up, oil change, wheel alignment, and windshield crystallization.

Preparation

In the most recent snapshot of its operations, Porto Serviço reported revenue of R$ 1.89 billion from January to September, a 1.7% increase over the same period in 2024. In the third quarter, this figure was R$ 605.5 million, a 2.4% decrease year-on-year.

The report also showed how this result is divided among the three target audience profiles of the company. Customers in the Porto ecosystem accounted for 76.7% of revenue. Meanwhile, the B2B2C segment had a 22.6% share, and the digital products (B2C) segment, 0.8%.

“Two years ago, 100% of this revenue came basically from Porto. Today, 25% already comes from partnerships and B2C,” says Araújo. “In 2026, our focus is to work in an integrated way and continue growing on all these fronts.”

One of the main drivers for this to happen, subscription plans began to be tested four months ago. First, with an internal group at Porto Serviço, then with professionals from the group. And, later, in a pilot program with employees of a partner company.

Before that, however, the company completed other steps to make this launch possible. These included investment and stress testing of the infrastructure behind this digital hiring process, as well as the creation of its own WhatsApp service, which allowed it to reduce the average hiring time from 14 to 4 minutes.

This channel illustrates some of the features offered. The customer can send, for example, photos of a sofa or an air conditioner. With this, in the first case, it is possible to identify the dimensions and the price of the service. And, in the second, the model and the parts needed for repair or maintenance.

The company also expanded its portfolio, which now consists of nearly 70 offerings, compared to 48 a year ago. And it reinforced the training of its service providers – more than 5,000 are distributed throughout Brazil. With this foundation, the projection is to close 2025 with approximately 6 million services provided.

At the same time, the company has evolved its B2B2C partnership base. Currently, there are 66 agreements in this area, 12 of which were incorporated in 2025. This relationship already included names like Carrefour and BYD, and has expanded to include companies such as Ducati, LG, and PicPay.

“We have over 40 partnerships under negotiation, with 12 of them in a more advanced stage,” says Araújo. He notes that one of the next steps to grow this partner base involves seeking agreements with regional retail groups.

Porto Serviço also does not rule out investing in acquisitions to continue expanding its service portfolio. While that is not yet happening, the company is already preparing to launch another sales model for its offerings.

“In January 2026, we will launch 'Build Your Own,' where customers will be able to assemble a more specific package according to the services they need,” says Araújo. “Hyper-personalization will dictate the logic of consumption, and that's the level we want to reach.”