The internationalization of Brazilians' assets is no longer an agenda restricted to high-net-worth clients and has opened a new front of competition among advisory firms, consultancies, and asset managers, in which the international brokerage firm Avenue wants to participate.
“Brazilians don’t allocate 2% of their investments abroad. There’s an immense opportunity for growth. And for that to happen, the entire investment ecosystem needs to focus on it,” says Lucas Feitosa, director of institutional partnerships at Avenue, on Wealth Point , a NeoFeed program.
For the company, this progress is not just about individual investors who decide to open an account abroad on their own, a concept Avenue held when it was founded in 2018. It increasingly depends on the structures that already organize the financial lives of these clients in Brazil and that are now trying to extend this relationship abroad as well.
Since 2021, Avenue has created an institutional vertical to assist investment advisors , consultancies, and wealth managers. Today, it has over 800 partners.
At the same time, the company is trying to occupy a space that, according to Feitosa, is being left by more traditional international banks, which are only accepting clients with large fortunes and leaving out the "small" millionaires.
“What we see in the market abroad is that the more traditional banks, perhaps instead of developing technology, are raising the bar for customer service, increasing the minimum service requirements to US$5 million or US$10 million,” says Feitosa.
To capture this audience (with fortunes between R$10 million and R$80 million) alongside its investment partners, Avenue is trying to reposition its image in this market. After being associated with the gateway for retail investors abroad, the company wants to be perceived also as a platform capable of serving higher-net-worth clients.