JHSF , a Brazilian group focused on the luxury and high-income segment, has chosen its hospitality and gastronomy division to explore boundaries beyond the Brazilian market. And it is advancing this strategy by planting another flag on its map of international operations.

The latest destination for this venture is the city of Milan , Italy. The company has just announced the purchase of the Palazzo Taverna Medici del Vascello, a property that, like previous investments in this area, will house a new hotel under the Fasano brand.

For the acquisition, valued at €52 million (R$322 million), JHSF Capital, the group's management company, structured and completed the fundraising for the JHSF Capital Fasano Italy fund, whose controlling investor is JHSF UK LTD, the international holding company for the operation that owns stakes in high-income assets.

“This is a project that ticks several boxes in our strategic plan,” says Augusto Martins , CEO of JHSF, to NeoFeed . “It’s a very important step to have Fasano, which, of course, has a connection of origin with Italy, in the heart of one of the cities that is the destination for the high-income population.”

The new project fulfills all the rationales of the group's international expansion strategy. Among them are prime locations and the aforementioned search for destination cities for high-income clients.

“We are, for example, on the main block in New York, Fifth Avenue at 52nd Street, across from Central Park, on the Upper Side, the most sought-after location in the city,” says the CEO. “And in London, on Hill Street in Mayfair, one block from Berkeley Square and Hyde Park.”

In this case, the property also carries a relevant historical component. Built in the 16th century, the group's new international address is located at Via Bigli, number 9, between Via Montenapoleone and Via Manzoni, in the so-called Fashion Quadrilateral and five minutes from Milan Cathedral.

In March 1848, in one of the episodes that placed the address in the country's history, the Palazzo Taverna was the headquarters of the War Committee and the Provisional Government during the so-called "Five Days of Milan," considered one of the initial milestones of the Risorgimento – the process of Italian unification.

With approximately four thousand square meters, the building currently has eight luxury residential apartments, distributed across three floors. The property also features an internal courtyard with granite columns.

Following the acquisition, the next steps will involve renovating the property. With 40 suites, dining options, and a Private Members Club, the Fasano Milan is expected to open its doors within three years.

The Palazzo Taverna has approximately 4,000 square meters.

This will be JHSF's eighth venture abroad and its second in Italy. The company landed in the country in August 2024, in Sardinia, where it currently has a large project under development, whose soft opening took place in 2025 with the opening of the Fasano Al Mare Beach Club.

The company's international portfolio began to take shape in 2010 with the opening of Fasano Punta del Este in Uruguay. And, between assets in operation and under development, it has gained momentum in recent years.

Currently, in addition to a second project in Punta del Este and the complex under development in Sardinia, this relationship includes hotels in New York, Miami, London, and Cascais, Portugal.

Including assets in operation and under development in Brazil, JHSF reaches a total of 19 hotels and 37 restaurants in its hospitality and gastronomy unit, which, according to the most recent public data, recorded gross revenue of R$ 113.4 million in the third quarter of 2025, an annual increase of 11.2%.

During this period, the group's total gross revenue was R$ 516.7 million, a 33% jump compared to the same period in 2024. Meanwhile, revenue from recurring revenue businesses grew by 29.2% to R$ 342.1 million, with hospitality and gastronomy leading the way, accounting for 33% of this total.

Martins emphasizes that JHSF continues to seek new destinations to achieve its goal of consolidating a base of twenty international units under the Fasano brand. This expansion will combine projects in both greenfield (built "from scratch") and brownfield formats.

“Finding special, highly sought-after locations always involves the question of opportunity and availability,” says the CEO. “So, in capital cities and cities like Milan, these will likely be existing buildings that require adaptation and adjustments to meet our standards.”

JHSF shares closed trading on Friday, February 13th, at R$ 9.65, up 1.47%. By 2026, the shares have accumulated a 21.6% appreciation, and over 12 months, a 74.5% appreciation. The group is valued at R$ 6.45 billion.