Teceo, a B2B sales management company for fashion and lifestyle, has just received its first investment in four years of operation. Led by ABSeed , the investment round foresees an inflow of R$ 5 million, with the potential to reach R$ 10 million, depending on the achievement of targets.
The company grew supported by the brands that use the platform to sell their products to franchisees and multi-brand retailers, centralizing the entire B2B order journey in a single digital environment.
To have their merchandise displayed and operate sales through the platform, brands pay a monthly fee, defined in annual contracts that take into account the number of users and the volume of transactions projected over the period.
There are nearly 100,000 retailers and franchisees on the platform and 80 brands, including Reserva , Veste, Santa Lolla, and Tania Bulhões. In 2025, the company recorded approximately R$ 3 billion in GMV, a volume that the company intends to multiply tenfold within seven years.
“This is a potential that we see, exploring the integration of this B2B market,” says Guilherme Scalon, CEO and co-founder of Teceo, to NeoFeed .
Although the platform allows retailers and franchisees to place orders 100% online, the brands' sales representatives are the core users of Teceo.
The tool was designed to digitize the routine of these professionals, allowing them to register orders during in-person visits, share information in real time with retailers, and track the entire sales journey in a single environment, integrating physical service with the digital experience.
With the investment money, Scalon plans to complement its platform with new features for retailers. “In these four years, we have helped brands much more than stores. Now, we are looking to the future by bringing this buyer closer and helping them with solutions.”
To achieve this, Teceo is betting on the intensive use of data to deepen the integration between brands, representatives, and retailers. The idea is to go beyond digitizing orders and incorporate inventory turnover and product performance at the point of sale, allowing brands and retailers to make more informed purchasing decisions.
“We don’t want to be limited to B2B sales software, because that’s a game that tends to become increasingly commoditized. Our focus is on moving towards a data-driven and automated platform that generates intelligence for brands and retailers,” says Scalon.
The proposal also involves the use of artificial intelligence to automate decisions throughout the purchasing journey in the B2B channel.
Through integration with point-of-sale systems, the platform analyzes sell-out data in real time and generates stock replenishment recommendations, anticipating demand and reducing inefficiencies for both brands and retailers.
“We are building a layer of intelligence and automation with AI to transform turnover and inventory data into suggestions for product replenishment automatically, based on data,” says Pier Fabrizio, co-founder and commercial director of Teceo.
Besides Fabrizio and Scalon, the other founders are Alan Clappis, Raquel Carnelossi, and Fernando Fukui. In total, the team consists of 50 people—a number that is expected to double following this initial investment.
Although the company's headquarters are in Maringá, Scalon claims to have employees in all corners of the country. This flexibility, he says, was only possible thanks to a 100% digital work system.
“For us, the work-from-home format is not synonymous with ease; on the contrary. We have a strong, highly efficient culture, which has allowed us to forge a long path of bootstrapping .”
