After establishing itself as the seventh largest broadband internet provider in the country in terms of subscribers, using M&As to acquire customers and territories, Vero now wants to make its name in the mobile telephony market.
The telecommunications company, which counts Vinci Compass and Warburg Pincus as shareholders, announced on Tuesday, June 2nd, the launch of its standalone mobile operation, bringing a new source of growth to the company.
“There are far more people than just residences and businesses, and we are radically expanding our addressable market,” Fabiano Ferreira , CEO of Vero, told NeoFeed . “With this service, we will bring a new source of growth to the company.”
Vero is entering the standalone mobile market with a postpaid plan called Vero Controle Mais, initially seeking space in a market that has approximately 121 million SIM cards of this type of plan, in which the three largest operators – TIM Brasil , Claro and Vivo – hold 118 million, according to Ferreira.
The implementation is planned to occur in "three waves." In the first wave, which the company expects to last six months, Vero will focus on the 300 cities where it already offers mobile telephony – the company operates in a total of 426 municipalities across nine states. The estimated addressable market is 26 million accesses in these 300 cities.
In the second wave, the start of which will depend on the progress of the first, with data capture reaching "cruising speed," Vero will begin offering the service in the nine states where it operates, with the addressable market expanding to 121 million accesses.
The expectation is that the results of these two waves could trigger a third, which is to expand the offering throughout Brazil. But that should happen later, according to Ferreira. "This is something that will take years," he says.
Mobile telephony is nothing new for Vero. The operation has existed since 2023, when the company merged with Americanet, which brought the service.
A year and a half ago, the company decided to accelerate in this area, which until then had been offered alongside its broadband internet service. In the first quarter, the mobile customer base reached 336,000, a 68% year-on-year increase. Mobile service penetration among broadband customers rose to 13.4%, more than double the rate observed in the first quarter of 2025.
The result encouraged Vero to develop an offer for standalone mobile telephony, which will also be operated under the mobile virtual network operator ( MVNO ) model, using TIM's infrastructure.
If Vero relies on public awareness of its mobile plan in the first wave, it will face the challenge of conquering new cities and becoming better known in the second, while competing with the three major operators, as well as several regional operators – the country registered a total of 187 MVNOs in 2025, according to a survey by the consulting firm Teleco.
To differentiate itself, the company is betting on offering services, starting with streaming . Initially, Vero Controle Mais will be sold with Globoplay and Vero Vídeo, the company's platform. Entering a price war is not part of Vero's plans, with prices starting at R$ 60 per month.
“We are going to focus on a consumer who wants not only connectivity, but also more services,” says Ferreira. “We are not entering the standalone connectivity product market for its own sake, because that is not what the consumer is looking for. What we want is to have greater representation in the customer's digital life.”
Growing in this market means adding millions to revenue. According to Vero's CEO, for every 1% of market share gained from the second wave onwards, the company can add approximately R$ 60 million in revenue. Last year, net revenue totaled R$ 1.7 billion, a 4.1% increase.
Emphasizing that the company does not provide guidance , Ferreira stated that it is entirely feasible to envision a double-digit market share in the markets where it operates in the long term – a 10% share would represent an additional annual revenue of R$ 600 million.
The connectivity plus service package is part of Vero's strategy to increase average revenue per user (ARPU). In the first quarter, the indicator totaled R$118, a 5% year-on-year increase, with Ferreira highlighting the company's efforts to go beyond connectivity and expand its service offerings.
He mentions that currently, 42% of the customer base already combines broadband with mobile and/or digital services, and the idea is to achieve the same results with the standalone plan.
Vero's arrival on the market coincides with a period of growth for postpaid services in Brazil, with Ferreira pointing out that the subscriber base grew by 8.5% in the 12 months ending in March.
He believes that the prepaid plan market is still relevant and consumers are migrating, expanding the potential audience, even though this is not the focus. "There is an addressable market for those who don't have postpaid products, but the opportunity in the postpaid market is already very large."
To conquer the market, Vero does not rule out resorting to M&As again, a field in which it gained strength by incorporating 47 companies, considering the acquisitions made by Americanet. "Our focus is on growing sustainably and with financial discipline, which naturally does not exclude M&A opportunities," says Ferreira.
