Brazilian fitness group Smart Fit announced changes in its leadership and Board of Directors in a material fact disclosed early Tuesday evening, February 10th.
The company announced that founder and CEO Edgard Corona will assume the chairmanship of the company's board , replacing Daniel Sorrentino of Patria, who resigned from the position but will retain a seat on the board. Diogo Corona , Edgard's son, will assume the CEO position.
The group also appointed José Luiz Rizzardo Pereira as CFO, replacing André Macedo Pezeta. Having been with the company for six years, the executive will combine this new position with his role as director of investor relations, leading the areas of IR, M&A, Financial Planning, and Treasury.
As part of these changes, which will be implemented starting March 2nd, Smart Fit added that it will propose to the Board of Directors that Pezeta take one of its seats.
By emphasizing that the changes in management are part of the succession planning process and the strengthening of the operation's corporate governance, SmartFit highlighted that Edgard Corona will now focus on discussing and defining the group's strategies and main objectives.
Within this context, the appointment of Diogo Corona to replace him as CEO was already an expected move by the market. With a 15-year career in the group, he had been groomed to succeed his father for some time.
Diogo joined the company as an intern in 2010. Subsequently, he worked as an expansion analyst, planning manager, and director at Smart Fit. And, since 2023, he was the company's COO, responsible for operations, expansion, and marketing for all the group's brands.
Among other projects, Diogo actively participated in the development and expansion of TotalPass, Smart Fit's fitness and wellness benefits platform, which established itself as the main rival of Wellhub (formerly Gympass), including in disputes at the Administrative Council for Economic Defense (Cade).
In his new position, he now takes command of an operation comprising 2,084 gyms – 341 of which were opened in 2025 – distributed across brands such as Smart Fit, Bio Ritmo, and Velocity. And with a presence in 16 countries, including Mexico and Morocco.
The company has also been investing in M&As to expand this network. In December 2025, for example, the group announced the acquisition of a controlling stake in Evolve, a chain of gyms operating in the Midwest region.
The deal was Smart Fit's third inorganic investment in 2025. Previously, the company had acquired 100% of FitMaster's operations, which operates mainly in Mexico and in which it already held a 55% stake.
The second acquisition involved Edge, which owns a single gym spanning approximately 6,000 square meters in the northern part of São Paulo. This particular facility was converted to the Bio Ritmo brand.
Based on this, Smart Fit, which will release its consolidated 2025 financial results on March 11th, reported a recurring net profit of R$ 507 million for the period from January to September of last year, a 33% increase. Net revenue grew by 31%, to R$ 5.2 billion.
The group's shares closed the day on the B3 stock exchange with a slight increase of 0.09%, quoted at R$ 21.85, giving the company a market value of R$ 13.4 billion. In twelve months, the shares have accumulated an appreciation of approximately 23%.
