After several months working behind the scenes, LWSA , a Brazilian technology company, is definitively entering the local competition for a market dominated by American big tech companies such as Amazon Web Services ( AWS ), Microsoft , and Google .
Through Locaweb, one of its operating arms, the company has just announced the official launch of Locaweb Cloud, a cloud infrastructure platform that enters the market claiming to be a 100% Brazilian alternative to the offerings of its major US rivals.
“The rationale is to bring a solution that fits the budget of the Brazilian client, whether it's a developer, a digital agency, or, especially, small and medium-sized businesses,” says Pedro Braga, director of tech products at Locaweb, to NeoFeed .
According to the executive, there is a gap to be explored with these customer profiles, who need to evolve in terms of adopting cloud computing, but who, in his view, do not find options suited to their realities in the portfolios of these technology giants.
“We managed to offer a deal that is between 50% and 70% cheaper, with 100% data storage and processing in Brazil, low latency, local support, and billing in reais,” says Braga. “And with no surprises at the end of the month, meaning no currency fluctuations, IOF changes, tariffs, or other international taxes.”
With two availability zones, the infrastructure behind this offering includes its own data center in the Morumbi neighborhood, in the southern part of São Paulo, as well as a second center, from an undisclosed partner, equipped with Locaweb hardware and used for redundancy.
The launch originates from an internal project to modernize LWSA's technology. About two years ago, the company began investing in a cloud infrastructure to support its own operations – today, Locaweb and Tray, brands within the group, already run on this platform.
Interestingly, this was also the path taken by many of its now-rival American companies. The prime example is AWS, created to be the infrastructure behind Amazon's operations and which gained company status, with "off-site" offerings, in 2006.
In the case of LWSA, after realizing there was a gap to be explored in the market, Locaweb began offering this infrastructure, without much fanfare, about six months ago. Since then, around 150 clients have already subscribed to the offer.
Braga highlights two avenues in the strategy to scale this portfolio. The first is to explore cross-selling within LWSA's own customer base, which is well-known for its work with this type of client. The second is precisely to capture clients who do not yet resort to this tactic.
“Since the solutions offered by big tech companies end up being very expensive or complex, those who have this need end up adopting a simpler option or maintaining this structure in-house,” he says. “So, there will be some overlap with big tech clients, but a large part will come from those they don't serve.”
LWSA is not the only Brazilian player willing to shake things up in this dispute with the big tech companies from the United States, a group that also includes names like Oracle and IBM. At the end of 2023, Magazine Luiza entered this fray by launching Magalu Cloud , its offering in this space.
Data from IDC sheds some light on what's at stake. According to the consultancy, the Brazilian infrastructure-as-a-service market, which includes these offerings, will generate US$4.4 billion in 2026, a jump of 18.5% over last year.
“Our projection is to reach approximately 1,800 clients with this offering in the next five years,” says Braga. “And double-digit revenue in the millions of reais,” he adds, without revealing the investment made in this project.
According to the most recent public data, LWSA reported revenue of R$ 1.1 billion from January to September 2025, a 10.1% increase over the same period in 2024. During this period, revenue from the BeOnline/SaaS division, of which Locaweb is a part, saw a slight decrease of 0.6%, to R$ 313.6 million.
