After initiating an international expansion through its hospitality and gastronomy division, JHSF , a real estate and lifestyle business group focused on the high-end market, is connecting yet another arm of its operations to this strategy: executive aviation .
The company announced on the morning of Monday, April 27, the acquisition of Embassair, an executive aviation operation located at Opa-Locka Executive Airport in Miami, one of the main hubs in this segment in the state of Florida and also in the United States.
The agreement, whose financial terms were not disclosed, was carried out through an international investment fund managed by JHSF Capital, the group's investment management arm, which is the majority investor in the vehicle in question.
“Our thesis is always to seek to go where the high-income client goes,” says Augusto Martins , CEO of JHSF, to NeoFeed . “And, with this step, we are planting the flag of yet another JHSF business in a very relevant destination for this audience and with many synergies with our operation.”
In one of these synergies, he highlights the fact that Opa-Locka Executive Airport is one of the main destinations for clients flying from São Paulo Catarina Executive Airport, the operation that, until now, concentrated JHSF's activities in that space. Furthermore, the acquisition complements the group's client cycle in Miami. After all, the Fasano Miami is scheduled to open in 2027.
This division, in turn, is one of JHSF's recurring revenue streams, a concept that began to gain more traction within the group starting in early 2024, coinciding with Martins' appointment as CEO of the company. And it is also being reinforced with this acquisition.
In the most recent results of this diversification strategy beyond the real estate development business, the recurring income units recorded net revenue of R$ 1.3 billion in 2025, a 26.6% increase over the previous year. During this period, the group's total revenue grew 116.4%, to R$ 3.47 billion.
The recurring revenue divisions also reported a net profit of R$ 968.9 million, representing a 45% year-on-year increase. As part of this total, the airport division had net revenue of R$ 254.4 million for the year, a 38.9% increase, and a profit of R$ 143.3 million, a 211.2% increase.
At the heart of this business unit and the growth in demand, São Paulo Catarina Executive Airport completed its fifth capacity expansion in 2025, and its capacity is already fully occupied. It has also announced a new phase of expansion for this year.
Augusto Martins, the CEO of JHSF, has been leading the expansion of the group.
Now, these expansion plans also extend to the acquisition of Embassair. Starting with the short-term implementation of international immigration services directly at the company's terminal, just as already happens at São Paulo Catarina Executive Airport.
“We will also expand the hangar structure to increase the number of aircraft that will fly with us in this operation,” says Martins. Already operating 24/7, the asset currently includes refueling and passenger service, as well as hangar infrastructure of approximately 5,500 square meters.
The hospitality and gastronomy division, the first JHSF business unit to expand beyond Brazil, has also been accelerating this strategy in other countries, consolidated through the Fasano brand.
The latest move in this direction came to light two weeks ago, when the group announced the purchase of Enjoy Punta del Este (formerly Conrad) in Uruguay for US$160 million, in another deal that was advised by JHSF Capital.
In 2010, Uruguay was the setting for the group's first international venture, with Las Piedras. This expansion, however, began to gain momentum from 2022 onwards. Today, JHSF has 11 hotels in operation, two of them outside the country, and another 8 under development – 6 of them abroad.
Martins notes that Enjoy Punta del Este, the most recent project in this portfolio, also incorporates other recurring revenue units from JHSF in its expansion plan, such as its shopping mall and club divisions.
He also doesn't rule out new agreements in executive aviation after this debut in international "airspace." "This industry has been growing strongly, and Brazilian executive aviation already has the second-largest fleet in the world," he says. "So, we're going to look at new potential locations to advance this expansion."
In parallel, the division in question has also housed JHSF's expansion into other areas. In October 2025, the group announced the purchase of a majority stake in BYS International, a company specializing in charter (rental), management, and the purchase and sale of yachts.
Initially, the business was incorporated into the airport unit. But, just like the links in this ecosystem being built by the group, the idea is that the new front is also quite complementary to businesses like the hospitality portfolio.
JHSF shares were trading slightly higher, up 0.30% around 11:30 AM, at R$ 13.47, valuing the company at R$ 9 billion. Year-to-date, the group's shares have appreciated by nearly 70%.
